深圳特区报创新发展模式研究

Research on Pattern of the Innovation and Development of Shenzhen Special Zone Daily

深圳特区报不断创新新闻理念,努力办成思想性、实用性的综合型党报;以建立现代企业制度为目标,创新报业经营管理体制,尝试现代企业法人治理结构的构建;以现代整合营销手段,实施差异化、分众化策略,提升报业的竞争力,成为我国地方党报做强做大的典范,被誉为"特区报现象"。解读特区报竞争力不断提升的奥秘,对其他地方党报的改革发展有着重要的启示作用。

As a kind of local newspaper, Shenzhen Special Zone Daily is an ideological and practical muhi- newspaper. Its goal is to establish a modern enterprise system, innovate news philosophy and the management system. In order to enhance the competitiveness, it tries to build a modern corporate structure, employing modern integrative marketing stratage and implementing differentiated, segmented methods. Because it sets an example of developing in both size and strength for our local party newspapers, it is called ‘The Phenomenon of Shenzhen Special Zone Daily＇. Interpretating the causes of its increasing competitiveness is helpful to the reform and development of other newspapers.