红色旅游景区经营管理绩效评价指标体系构建研究

The Research on Construction of Performance Evaluation Index System about Red-Tourism Scenic Management

红色旅游作为一项政治、文化和经济工程,是旅游管理部门提供的一项公共事业,政府对景区的建设投入了不少的财政资金,为了保证财政的使用效率,提高景区经营管理水平,本文基于这个目的,构建了一套包括社会、经济、环境三重绩效的指标体系,运用层次分析法设计了相应的权重,以期由其来引导景区改善管理水平,实现景区的可持续发展。

Red tourism as a political and ideological education project, an economic project provided by the tourism management department of a public utility, the government invested many funds every year. In order to ensure the efficient use of financial resources, enhance the level of management, triple - index performance evaluation system was construction, the index weight determined by AHP. all this guide the management and achieve sustainable development.