提升供应链价值最大化的探索

Research on supply chain value maximization

在企业产品生命周期引入、成长、成熟等不同阶段,供应链战略同新产品开发战略、市场营销战略之间需要相互匹配,与企业的竞争战略相互匹配,实现价值最大化。供应链战略定位选择要注意通过供应链网络参与战略联盟、采取快速反应策略以及以科技创新融合制度与文化要素等问题。

In the different stages of introduction, growth, maturation and etc. of product life period, supply chain strategy, new product development strategy and marketing strategy should mutually match themselves and mutually match competition strategy so as to maximize profit. The problems should be pay much attention in the position of supply chain strategy such as anticipating strategic alliance by supply chain net, adopting quick response tactics, scientific innovation as well as culture elements.