二十一世纪的文化大趋势:文化的全球化与全球文化的商业化

Twenty First Century's Culture Trends:The Globalization of the Culture and the Commercialization of the Globalize Culture

世界文化的全球化,全球文化的商业化已经成为二十一世纪的文化大趋势。文化交流在现代传播技术的支持下,不但可以快速交流,还可以轻易地克服诸如政治、经济、宗教和地域等障碍实现更大范围的交流。而文化内容的去严肃性、通俗化、时尚性又加速了文化的全球化交流。全球化文化传播和交流无疑伴随着无尽的商业利益,与此同时,当然也隐藏着阴谋、掠夺、强权和垄断等有害因素。在全球化的语境中文化的商业化,特别是全球范围内的文化商业化潮流所带来的负面作用和危害,以及人类文化交流所面临的困境等均值得研究。

The globalization of the world cultures and the commercialization of the globalized culture have become the trends of the 21 century. Supported by the modern communication technologies, cultural exchange can achieved swiftly. It has also overcome barriers generated by politics, economics, religions and geographical distances with no difficulty and has reached broader horizons. The fact that cultural contents have become less strict, more casual in nature, and more fashionable has accelerated the globalization. This globalization of cultural diffusion and exchange has generated endless commercial benefits. At the same time it has also created potential conspiracies, plundering, supor power, and monopoly. Through analysis and discussion, this article has summarized the researches of many western scholars on commercialization of cultures using the vocabularies of globalization. Focuses will be on the negative impacts and damages caused by the commercialization of globalized culture and the challenges faced by human cultural exchange nowadays.