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8Harlan R. Teller. " Building a Winning Corporate Personality". The Strategist, Winter 2002 issue.
9DouglassC. North (1990). " Institution, Institutional Changeand Economic Performance" [ M ] , Cambridge University Press. p52-53.
10P. Milgrom, D. North, and B. Weingast. "The role of institutions in the rival of trade : the law merchat, private judges, and the champaign fairs" [ J ] Economics and Politics, 1990 ( 2 ) : p1 - 23.
