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企业慈善行为的演化及其理论解释 被引量:10

Research on the Evolution and Theoretical Interpretation Developmentof Corporate Philanthropic Behaviour
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摘要 作为企业社会责任的重要维度,企业慈善行为在企业与社会的有机互动中扮演着重要角色。本文首先述及了企业慈善行为的涵义,区分了慈善行为的种类,并在与社会责任的关联中探讨了其内涵;然后对企业慈善行为的演化历程做了简要总结;最后,就企业慈善行为的理论解释模式进行了归纳。 Corporate philanthropy plays an important part in the dynamic process of the corporate rateracting with society as a major dimension of corporate social responsibility. At the beginning, the paper touchs upon the connotations of philanthropic behaviour, makes a difference between its sorts, discusses its connotations from the angle of interactive relationship between corporate social responsibility, and philanthropic behaviour. And then the paper gives a summary of the evolution of corporate philanthropy. At last interpretation modes of corporate philanthropy are also generalized.
作者 王端旭 潘奇
出处 《经济管理》 CSSCI 北大核心 2009年第5期182-186,共5页 Business and Management Journal ( BMJ )
关键词 慈善行为 企业捐赠 社会责任 philanthropic behaviour corporate donation social responsibility
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参考文献9

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