摘要
以旅游景区标识为研究对象,首先分析旅游标识的定义、功能和类型划分,然后分析旅游标识内容的构成因素及其对解说效果的影响关系,探讨旅游标识的规划原则、构成要素;最后,分析国内外旅游景区标识的研究现状和存在的问题,提出针对性的建议。
The definition, functions, and types of tourist spot sign were analyzed. The relation be tween constructive elements and explaining effects of tourist spot sign was analyzed. The planning principles and elements of tourist spot sign were discussed. Current status and existing problems of tourist spot sign design home and abroad were analyzed and some suggestions were put forward.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第6期140-142,共3页
Packaging Engineering
