从传统实物标符的发展看现代标志设计

Observation of Modern Logo Design from the Development of Traditional Object Symbol

通过对符牌、酒旗、封泥、印章及印记等实物标符的发展历史过程,及结合在现代标志设计中具体应用的论述,探讨现代标志的设计与传统实物标符结合,应以积极健康态度去接受与吸收,让其具有独特性和现实性,使其得到更新和拓展,以便成为今后设计的一个新的创意和启示点,为创造出具有生命力、影响力和中国特色的现代标志提供有力依据。

The development of traditional object symbol such as symbol card, wine banner, lute, seal, and imprint were introduced. The application of traditional object symbols in modern logo design was discussed. It was put forward that the combination of modern logo design with traditional object symbols should use positive and healthy attitude to accept and absorb, to cultivate uniqueness and reality, to let traditional object symbols be updated and expanded. This will make traditional object symbols be a new point of creativity and inspiration, to create Chinese characteristics modern logo design of vitality and influencing power.