“礼”因包装而美

Gifts Become Beautiful by Virtue of Packaging

通过论述包装设计与礼品文化,包装设计与礼品馈赠之间的关系,强化了包装在礼品馈赠中的审美品位和显赫地位,提出礼品包装在满足消费者的精神需求的同时需把握针对性、特色性、合理性的设计特点。

Packaging design and gift culture, as well as the relation between them was discussed. The ways to strengthen aesthetic judgment and value through packaging were analyzed. It was put forward that packaging of gift should meet the spiritual demand, and at the same, should focus on specific, characteristic, and rational design principle.