摘要
探讨汉字与标志设计的共通之处,分析汉字应用于标志设计的重要意义,从表意、造型、图案等方面来分析汉字的独特性在标志设计中的应用,让抽象的汉字艺术在现代设计中产生更大的魅力,并让标志设计有了更广阔的发展前景。
The commonness between Chinese character and logo design was discussed and the impor tance of the application of Chinese character in logo design was analyzed. The application of the uniqueness of Chinese character in logo design was analyzed from the aspects of ideogram, modeling, and pattern. The purpose was to promote the application of attractive and abstract Chinese character in modern design, so as to improve logo design.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第6期195-196,共2页
Packaging Engineering
关键词
汉字
标志设计
表意
造型
Chinese characters
logo design
ideogram
modeling
