商业空间中树立企业品牌形象探析

Analysis of Establishing Brand Image in Commercial Space

推动商业空间发展最直接、最主要的两大力量是消费者与商品。商业空间为企业、产品和消费者之间提供了交流的平台,是企业与消费者间的终端媒介。同时商业空间也是企业彰显自身独特品牌文化,树立企业品牌形象最直观的场所。主要从艺术设计的角度探讨了商业空间中树立企业品牌形象的设计手法,以促进品牌形象在商业空间中的推广与利用。

The two most direct and most important forces of promoting commercial space development are consumer and merchandise. Commercial space provides a platform for businesses, products, and consumers to communicate, which is also the terminal media for businesses and consumers. Commercial space is also the most intuitive place to demonstrate unique brand culture, and to establish corporate brand image. The design techniques for establishing corporate brand image in commercial space were discussed from the perspective of art design. The purpose was to provide reference for promotion and utilization of brand image in commercial space.