网络媒体北京奥运报道的人文意识分析

Humanistic Consciousness of Internet Media Coverage from Beijing Olympic Games

人文奥运是第29届北京奥运会三大理念的核心理念。如何在奥运报道中把这一理念很好地体现出来,是广大媒体从业者努力追求的目标。采用内容分析法,以新浪奥运站、搜狐体育频道为研究对象,对网络媒体奥运报道所体现出的人文意识进行分析,指出新浪奥运站、搜狐奥运频道通过对奥林匹克精神的宣传普及,对东西方文化交流的促进,对中国传统文化的展示,报道中的世界意识,对报道中审美意识的发崛和对大众健身的关注,表现了深刻的人文情怀,兑现了中国对全世界做出的"人文奥运"的承诺。

Humanistic Olympics is the core idea of three concepts of the 29th Beijing Olympic Games. How to reflect this idea well in the Olympic coverage is the goal of a great number of media practitioners. This paper adopts content analysis, takes Olympic Sina and Sohu Sports Channel as the research objects, in order to analyze the humanistic consciousness in the network Olympic coverage. It points out that Olympic Sina and Sohu Olympic Channel show deeply humanistic sensibility and realize the ＂People Olympic＂ commitment through the popularization and dessemination of Olympic spirit, the exchange of East-West culture, the display of traditional Chinese culture, the world awareness in the reports, the aesthetic sense of reports and the concern on the public health.