探讨我国第三方物流企业成长的营销战略问题

Of China's Third-party Logistics Business Growth Marketing Strategy

由于市场竞争和资源分散,我国第三方物流企业客户资源很不稳定,使处于幼苗状态的很多企业很难成长壮大。营销是现代企业在一定技术平台支撑基础上的管理重心,第三方物流作为市场营销的一个重要因素或者营销战略体系中的一个重要分支已经是许多类型的企业一个重要共识和利用的工具。物流影响企业市场营销的效果,它既是企业经济发展和市场扩张的制约因素,也是企业寻求利润增长的一个突破点。

As a result of market competition and decentralization of resources, China＇s third-party logistics enterprise customers resources are unstable, so that seedlings in the state of many companies it is difficult to grow strategic marketing logistics enterprises of great significance. To draw from a wide range of new customers to start adding the old client＇s supply chain, and the total development of major clients. Marketing is a modem enterprise in a certain technology platform based on the support of management focus. Third-party logistics market as an important factor in marketing or marketing strategy system is an important branch of the many types of enterprises and an important consensus and the use of tools. Logistics affect the effectiveness of marketing, it is an enterprise for economic development and market expansion constraints, firms seeking profit growth is also a breakthrough point.