象征、互动与媒体介入——北京奥运会开幕式的文化人类学解析

Symbolism,interaction and media intervention:Beijing olympic games opening ceremony

北京奥运会开幕式是一种社会仪式,它是在奥运会这种特定场合下由文化传统所规定的一整套行为。这种仪式蕴含了人们对祖先的回忆,是祖先认同的象征性表达。从某些方面来看,北京奥运会开幕式与往届奥运会开幕式相比,是在更为互动的方式下进行的象征性活动。从这个意义上说,它是历届奥运会开幕式中最好者之一。并且,北京奥运会开幕式还证明,随着现代信息技术的不断进步和发展,大众传媒已经介入到了这种仪式的整个过程中,并使仪式在某些层面上发生着变化。

Beijing olympic games opening ceremony is a kind of social ritual , reflecting our cultural tradition, the recall and identity of our ancestors. Comparing with the former ceremonies, it is more interactive and it is one of the best. With the development of information technology and the intervention of media, the ceremony will make progress rapidly.