新疆对外传播过程中存在的问题及对策研究——以天山网为例

On Issues and Countermeasures of Foreign Communication in Xinjiang——Taking Tianshan Net as an Example

经过几年的发展,天山网已成为新疆对外传播的主要渠道,其通过海量信息有效地传播了新疆形象,取得了较好的社会效益。然而,以"一面展示"为主的传播内容及匮乏的传播人才日益成为影响天山网对外传播影响力的主要障碍。笔者认为,加大两面报道力度,引进具有国际传播经验的媒介人才是解决问题的关键所在。

Tianshan Net has been the main channel of foreign communication in Xinjiang after 8 years development. It has played an important role in spreading the image of Xinjiang and achieved good social benefits with mass information. Meanwhile its one - side messages and shortage of communicators are obstacles that affect its influence. The key to this issue is to enlarge two - side messages and to recommend professional contingent who are experienced in international communication.