电子商务中的数据挖掘

A Survey on Electronic Commerce Data Excavation

电子商务中的海量Web数据与多样性的数据生成过程对数据挖掘的具体应用产生了极大的影响.依据现有的电子商务数据,数据挖掘任务和数据挖掘方法,本文首先介绍了电子商务中信息数据的特点,而后根据挖掘对象的不同,分析了电子商务中数据挖掘应用的类别,最后对电子商务数据挖掘的基本实现过程,尤其是挖掘模式进行了系统的分析.

Massive electronic commerce Web data and the diversity of data generation process have a great impact on the specific application of data excavation. Based on existing electronic commerce data, data mining excavation and data excavation methods, this paper firstly introduces the electronic commerce information data characteristics. Then according to the different excavation objects, the categories of data excavation applications is given the analysis. Finally, this paper gives a system analysis for process of electronic commerce data excavation implementation, especially for the excavation pattern.