供应链成本、牛鞭效应与啤酒游戏的二次开发

Bullwhip Effect,Supply Chain Cost and Secondary Development of Beer Game

啤酒游戏,是1960年MIT的Sloan管理学院设计的策略游戏,偏重于供应链中信息传递,尚无成本优化环节。文中分析了牛鞭效应中的供应链成本变化,认为有必要对零售商、批发商和制造商的需求量、订货量、送货量、欠货量、产量、库存水平、利润等各个变量,考察需求放大现象的原因,从供应链成本、牛鞭效应的视角进行啤酒游戏的二次开发,有利于供应链企业加大供应链成本控制的力度。

Beer game is a strategy game developed by Sloan School of Management MIT in 1960, At present, only the beer game supply chain focused on messaging, no part of cost optimization. This paper analyzes the bullwhip effect in supply chain costs change, the need the need for retailers, wholesalers and manufacturers demand, order quantity, delivery volume, due to the volume, production, inventory levels, profits and other variables to study the causes of the phenomenon of demand amplification, supply chain costs, bullwhip effect beer game is the perspective of the secondary development of the supply chain will help companies to increase supply chain cost control efforts.