基于品牌战略的农产品供应链管理研究

Research on Brand Strategy of agricultural supply chain management

文中分析了农产品品牌化是现代农业发展的必然趋势,并结合我国农产品市场实际探讨了实施农产品供应链管理的主要问题,并提出实施基于品牌战略的农产品供应链管理的主要对策和建议。

This paper analyzes the brand of agricultural products is an inevitable trend of modern agricultural development and discusses the main problems of implementation of supply chain management, combined with China＇s agricultural market .At last, it proposes the main countermeasures and suggestions for the implementation of supply chain management based on brand strategy.