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汇源遭遇并购 何去何从

Huiyuan experienced mergers and acquisitions,and what is it to be
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摘要 在经济全球化背景下,跨国公司以强化市场地位、降低成本、提高效率和优化资源配置为目的的跨国并购活动异常活跃。并购已成为全球外商直接投资的最主要方式。已经不是第一次了,国人的神经再次被触动,从之前的"乐凯"、"小护士"、"大宝"到今天掉进舆论漩涡的"汇源",每一个民族品牌的消失都会令国人痛惜。在经济全球化的今天,企业并购也许只是一种普通的商业行为,但在中国却并不如此。民族品牌的一次次被并购究竟意味着什么?汇源又该如何面对这种状况呢? In the context of economic position, reducing cost, increasing efficiency globalization, on the purpose of strengthening the market and optimizing the allocation of resources ,multinational companies have a very active cross-border M & A activity. M & A has become the world's most important foreign direct investment approach. That is not the first time, chinese people are nervely touched again, from the "Lucky. ""Little Nurse", "great treasure" to "Huiyuan" which is falling into the public opinion. People will deplore for each of the disappearance of a national brand. In the economic globalization, mergers and acquisitions may be just an ordinary business practices, but dose not China because of lack of an influential brand. What mergers and acquisitions of national brand is exactly means? How does the Huiyuan face of this situation?
作者 艾丹
出处 《物流工程与管理》 2009年第5期104-105,共2页 Logistics Engineering and Management
关键词 跨国并购 民族品牌 汇源 可口可乐 Acquisitions national brand Huiyuan Cocatola
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