观剧东西方:流行文化中的性别话语冲突与嬗变——一项对高校学生性别文化传播的实证研究

Watching the West and East Series:the Confliction and Transition Among the Gender Discourse in the Popular Culture——An Empirical Study on the Cultural Communication of Gender Discourse Among the Students at Universities

青年学生如何解读流行文化中的性别话语以及不同性别话语在文化全球化的今日中国,如何形成话语竞争?消费主义浪潮和传统眷恋情结成为屏蔽和消解女性主义的两大重要因素,但凭借流行元素巨大的传播能力,不同的性别话语的进入,为我们提供了跳脱单一语境、重新审视性别文化的可能。

By observing the university students＇ gendered taste in popular cultures coming from different nations, this article analyzes how the young students feel and understand the differences between the west and east, how they interpret the gender discourse in the popular culture and how the various gender discourses form the discourse competition in nowadays China which is experiencing the cultural globalization. It states that the wave of consumerism and the nostalgia for the tradition become two of the key factors which are shielding and dispelling the feminism. On the other hand, depending on the great spreading capacity of the popular elements, the emergence of different gender discourses provides the possibility to escape from the sole discourse context and to rethink the gender culture.