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基于消费者自我概念的象征性消费行为研究 被引量:7

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摘要 象征性消费能体现消费者自我与价值取向,对反映某个时期或某类群体的文化特色具有重要意义。文章指出,消费者自我概念是象征性消费行为的动因,并探讨了其在象征性消费行为中的作用机理,以有利于商家理性地制定有针对性的营销策略。
作者 曾智
出处 《商业时代》 北大核心 2009年第15期23-24,共2页 Commercial
基金 2008年度江苏省哲学社会科学基金项目(批准号:08JYD015) 2008年度江苏省教育厅高校哲学社会科学基金项目(批准号:08SJD7100054)
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