槐林渔网产业集群合作营销策略分析

STRATEGIC ANALYSIS ON INDUSTRIAL CLUSTER OF HUAILIN’S FISHING NET FROM CO-MARKETING PERSPECTIVE

由于世界经济一体化的发展,产业集群将处于全球范围复杂多变的国际环境中。面对众多实力更强的对手以及更为复杂的国际贸易环境,中小企业靠单打独斗无法在竞争中处于优势地位。本文在对巢湖槐林镇渔网产业集群营销现状分析的基础上,将合作营销的先进观点和方法运用到槐林镇渔网产业集群中,并对该产业集群企业进行合作营销的策略进行了较为深入的探讨,对集群内企业亦有参考价值。

Industry cluster will expose to complex and changing international environment because of the development of world economic integration. SEMs can＇t obtain advantage only through Non-cooperation style in the face of many stronger competitors and More complex international trade environment. Based on the analysis of industry cluster of Huailin＇s fishing net, the paper will discusses the co-marketing strategies of Huailin＇s fishing net Industrial enterprise Cluster.