浅谈中国传统吉祥文化在现代标志设计中的运用

On the Application of Chinese Traditional Auspicious Culture in Modern Symbol Design

中国传统吉祥文化是人类文明的结晶,是中华民族传统文化的奇葩。传承与发扬它,把其精神元素融入现代标志设计之中,必定会使其更具文化性与社会性,更能体现其民族传统文化精神。从中国传统吉祥文化内涵及其表现形式谈起,阐述其产生的原因以及吉祥文化元素在现代标志设计中的运用方法及意义。

Chinese traditional auspicious culture is the crystallization of human civilization, representing the essence of Chinese traditional culture. Carrying forward it with the design combing spiritual elements and modern designs will make it more fit current culture and society and embody the spirit of national culture. This paper starts with its contents and forms to elaborate the origin and the application and meaning of auspicious culture elements in modem designs.