摘要
商务英语是一门复合型专业,尽管它为我国的改革开放事业培养了一批又一批复合型人才,但它的内涵和市场定位至今尚未得到充分的理解,它的核心竞争力以及持续发展的可能性也经常遭到质疑。本文拟运用战略管理理论以及信息不对称原理,运用战略管理中兼并整合的增值效应原理,论述复合型专业的的增值效应以及商务英语专业的市场定位和核心竞争力。
Business English is an interdisciplinary major of integrated subjects. For this reason its connotation and market positioning has been long misunderstood. Though large groups of graduates have been produced from this new major, its core competitive competency and sustainability has always been suspected. This paper, therefore, intends to discuss on its strategic market positioning and core competitive advantages in accordance with strategic management theories and principles of asymmetry.
出处
《广东外语外贸大学学报》
2009年第3期92-95,共4页
Journal of Guangdong University of Foreign Studies
