IPTV增值业务发展策略探讨

Discussion on the Strategy of IPTV Value-added Service Development

增值业务将是IPTV的重要组成部分和未来发展重心。但从近几年的发展来看,增值业务还有较长的路要走,还有很多问题需要在发展中不断调整。本文从业务定位、业务收入、业务形态3个方面介绍了IPTV的增值业务。

Value-added services （VAS） constitute the fundamental portion ofIPTV, it is the most important direction for IPTV further development, though there is a long way to go. Many problems should be solved. This article discusses three aspects ofIPTV VAS including the market positioning, business model and service pattern ofVAS.