《北京青年报》读者消费价值的演变

Evolution Path for Beijing Youth Daily' Business Model and Readers' Consumption Value

《北京青年报》自复刊以来,先后经历了三个发展阶段,在这个过程中,报纸向读者所提供的消费价值也发生了变化。本文经过案例对比分析,发现报刊的发展变化与读者的消费价值结构并不存在因果联系。基于此,笔者结合双边市场的特征,对提升当前纸质报纸的内容质量提出新的导向。

Since its reestablishment, Beijing Youth Daily has been adopted three business models. With the transformation of business model, some change have occurred in Beijing Youth Daily＇ s consumption value for its readers. Based on two cases contrasting, The author suggests that there is no causal relationship between citizen newspaper and its consumption value. In the end, some advices to better newspapers contents has been made which is base on our research findings above and on the traits of two-sides markets.