中国加油站的新选择:汽车后服务市场

A new option for Chinese gas stations:the automotive aftermarket

从2007年开始,中国汽车后服务市场进入快速增长期。预计到2010年,中国的汽车后服务市场规模将达到3000亿元人民币,仅次于日本,位居亚洲第二;汽车售后服务环节的利润率可达40%,平均高于欧美同类市场13个百分点。中国的加油站行业,具备大力发展汽车保养维护服务的市场需求与空间,伴随汽车进入家庭步伐的加快,全社会汽车保有量将迅速增长,带动汽车服务业迅猛发展。面对潜力巨大的中国汽车后服务市场,面对成品油销售日益激烈的竞争和日渐稀薄的利润率,拥有天时、地利、人和的加油站行业应抓住机遇,扬长避短,借鉴发达国家经验,积极研究,科学决策,将发展汽车后服务业务纳入企业长远竞争战略予以重视和探索。

In 2007, China’s automotive aftermarket entered a phase of rapid growth. This is expected to be a market worth RMB 300 billion by 2010, making it the second-largest in Asia after Japan. Profit margins in the automotive after-sales service segment run as high as 40%, an average of 13% higher than comparable markets in Europe and North America. In China, the gas station industry represents a significant demand and untapped market for automobile repair and maintenance. As car ownership becomes more commonplace, the nationwide vehicle population will soar, spurring rapid growth in the automotive service industry. Given the vast potential of China’s automotive aftermarket, as well as the prospect of fierce competition and dwindling profits in oil product sales, gas stations are ideally positioned to seize this opportunity. The industry is advised to play to its strengths, learn from the examples of developed countries, pursue research, and formulate rational strategies. Corporations should prioritize and explore the development of aftermarket services as part of their long-term competitive strategies.