基于消费者感知视角的物流外包与企业品牌损益

Logistics Outsourcing and Enterprise's Brand Profit and Loss Based on Customer Perception

以最终消费者对物流服务质量的感知为出发点,构建了企业物流外包模式下的消费者感知与评价模型,并应用博弈论对消费者感知情境下的外包企业品牌损益与第三方物流企业的博弈结果进行了研究。

Based on customer perception of logistics service quality, the paper establishes a customer perception and evaluation model based on logistics outsourcing and uses game theory to study the game analysis results between the brand profit and loss of the logistics outsourcing enterprise and 3PL enterprise under the environment of customer perception.