绍兴市区有线数字电视收视维护费定价策略

The Pricing Strategy of Shaoxing Urban District Digital CATV Maintenance

主要介绍浙江省绍兴市有线数字电视收视维护费的定价策略,有线数字电视作为一个新兴产品,其定价和原先有线电视作为一个纯公共产品有所不同,既要考虑到其成本结构,又要结合观众的需求,还要参照周边城市的定价情况,经过价格听证,最后形成一个准公共产品的价格定位。

Digital CATV is not the same as the public goods but a quasi-public goods. The cost structure, require- ment of the users, the neighboring cities＇ price and public price hearings are all should be taken into account.