摘要
国产奢侈品牌有没有可能在近几年诞生?"不可能诞生!"作为中国服装企业领军人物之一,杉杉集团董事局主席郑永刚先生曾在中欧国际工商学院(CEIBS)举办的首届奢侈品高峰论坛(The First Annual Luxury Brands Forum)下此结论,论调颇让听众失落。如今,国际顶级品牌的"产品"几乎都被划归到奢侈品行列,而中国的奢侈品"市场"也在今年由世界第三升至第二(仅次于日本,远超美国),这样大的市场,却孕育不出一个对应的"国产奢侈品牌"?有专家指出,这个"奢侈消费市场"的健康指标存在不稳定的"异常"亢奋现象,而这种异常亢奋是一种市场幻像,而非真正的沃土。果真如此吗?
Is it possible for a certain domestic luxurious brand to be born in recent years?'It's impossible!'As one of leading persons in Chinese Clothing Enterprises,Mr Zheng Yonggang,Chairrhan of Board of Shanshan Group LTD,once made such conclusion at the CEIBS First Annual Luxury Brands Forum,which had rather let the audience down. Till present,almost all international top brand'product'are listed into the luxury goods.While China luxury'market'has climbed up from the 3^(rd) place to the 2^(nd) place(only inferior to Japan,further surpasses the US).Why such a big market couldn't breed a corresponding'domestic luxurious brand'Some experts pointed out that an unstable'exceptionally'stimulated phenomenon exists in this'luxury consumer market'health status indicator.But this exceptional stimulation is only a kind of market ghost,but not the genuine fertile soil.Is that true?
出处
《中国制衣》
2009年第6期20-28,30-33,共13页
