论设计管理策略在增强企业竞争力中的作用

On the Role of Design Management Strategies to Enhance the Competitiveness of Enterprises

设计在我们日常生活中随处可见,随着人民生活水平的提高,对设计的要求也日趋提高。市场的竞争是激烈的,在这样的环境下,企业只有实现了最大的商业利润,才是成功的,才能建立起自己的企业形象,最终被社会所认可。企业要在这样的社会中生存就需要合理利用自身掌握的资源。在良好的管理机制下,创造出自己的核心产品,使该产品既要帮助企业实现最大的利润,又为社会创造最大的社会效益。因此,设计管理在企业新产品开发及增强企业竞争力中所处的重要地位是不言而喻的。

Design can be seen in our daily life everywhere. With the improvement of standard of living, people have a higher demand on the design competition of market is vigorous. Under such environment, the enterprises can establish to rise own business enterprise image and be recognized by society finally by only realizing the biggest business profits. So it is successful for those enterprises. If those enterprises want to exist in such society, they need to make full use of the resources controlled by them, create a key product themselves under good management mechanism and make the product not only help the business enterprise realizes biggest profits, but also create the biggest profits for the society. Therefore, the important position of the design management is obvious in the development of new product in enterprise and strengthening business enterprise competition ability.