天士力公司营销策略研究

Study on the Marketing Strategy of Tianjin Tasly Pharmaceuticals

以天士力医药公司为例,从医药市场的外部环境入手,围绕医药行业增长、流通领域变化及第三终端的崛起等方面展开了SWOT分析,并按照营销理论的4Ps基本理论分析了天士力公司的产品策略、价格策略、渠道策略和促销策略。

Taking Tianjin Tasly Pharmaceuticals as the example, and starting from the external environment of the medical market, this paper carries out the SWOT analysis centering on the growth of medical industry, the variation of the circulation domain, the development of the third terminal and other aspects, and based on the 4Ps principles of marketing, analyzes the product strategy, price strategy, channel strategy and promotion strategy of Tianjin Tasly Pharmaceuticals.