论网络环境下消费者行为分析及营销对策

Discussion on Consumer Behavior Analysis and Marketing Countermeasure under the Network Environment

分析了网络影响及消费者行为,阐述了企业应采取的营销策略,指出我们现正处在新时代的转折点上,网络化消费和网络化的机构将会和谐地取代传统商业模式。

This paper analyzes the network influences and the consumer behavior, expounds the marketing strategies that the enterprise should adopt, and points out that we are being at the turning point of the times, and the consumption on the Internet and the Internet institutions will harmoniously substitute the traditional business models.