新休假制度下我国乡村旅游发展对策探析

Probing into China countryside tourism development countermeasure with new vacation system

新休假制度将引发我国旅游市场结构、旅游者消费观念以及旅游产品功能等方面的改变,也给乡村旅游的持续发展带来新的机遇和挑战。本文通过对我国乡村旅游的现状进行剖析,提出新休假制度下推动我国乡村旅游发展的措施。

Going with new opportunities and challeng es in the constant development of rural tourism,the new vacation regulations will bring about changes in terms of tourism market structure, tourists’ consumption concepts and goods function in travelling areas,etc. This paper analyzes the present situation in our country’s rural tourism and put forward some ways to promote its development under the new vacation regulations.