温州工业旅游的现状与持续开发研究

Wenzhou industry tourism's present situation and sustainable development research

本文通过调研温州六家工业旅游示范点的旅游现状,得出示范点的旅游模式单一,还处在以展示厅为主结合生产车间的粗浅阶段,游客参与性项目少,企业文化未充分体现。从而提出政府部门加强扶持、策划特色主题旅游产品、营造生态工业园区环境、加强多方合作、精心设计线路、打造集群工业旅游、发掘潜在客源市场等可行策略。

This Thesis sums up the actuality of six demonstration bases of industrial tourism in Wenzhou city by field survey. These are：the simplex pattern of tourism in these bases is mainly visiting the exhibition hall integrating with the assemble lines in workshop.There is few activity for visitors to take part in, enterprise culture has not been reflected sufficiently.Some feasible strategies are presented：emphasizing the support of government, designing characteristic tourism products, planning ecological landscape in industiral park,strengthening the cooperation between enterprises,travel agency and scenery spots,entending group industrial tourism,exploiting the prospective market of visitors etc.