网络化经营的风险类型与管理分析

Network management's risk style and management analysis

随着全球信息化、网络化的不断深入,企业正在进入网络经济时代,网络化经营开始越来越多地渗入到企业经营管理的各个层面。本文依据我国企业目前网络化经营的总体现状,分析指出了企业开展网络化经营可能面临的主要风险类型,并对如何防范管理这些风险提出了自己的看法。

With the development of information and network, enterprises are facing internet age, and cyber-marketing has penetrated every field of enterprise management. Based on the situation of cyber-marketing in China, the article points out the risk modes of cyber-marketing, and give some advice on risk management.