秦岭品牌与陕南旅游的区域协作发展策略

Qinling Brand and Developing Strategy of Southern Shaanxi Tourism

基于陕南旅游的健康快速发展目标,提出了秦岭旅游品牌概念并对其文化内涵、整体优势和区域协作方略等进行了研究和论述。在分析陕南旅游对于秦岭品牌认识不到位、概念不清晰、缺少创意性和推广意识等问题的基础上,指出秦岭品牌应该更好地统领陕南旅游业的规划与建设,并促使陕西省的旅游内涵更加丰富、旅游产业链更加完善。

Qinling brand is a concept proposed for achieving the purpose of rapidly developing tourism in the south of Shaanxi province. Studies on the cultural connotations, overall advantages, general plan for regional cooperation of Qinling tourist brand indicate the problems of people＇ s confused ideas of brand, unawareness of brand, popularizing brand and creativity. Qinling brand, a leading factor in the tourist industry of Southern Shaanxi, enriches connotation of tourism and perfects chain tourist industry of Shaanxi Province.