创新性宣传:传媒面临的新挑战

Creative Propagation:A Fresh Challenge of Media

随着科技水平的提高,新媒体迅速发展。在这种形势下,为赢得受众市场、增强竞争力,传统与新兴的传播媒体都应该顺应时代特点,遵循市场规律,发掘自身特点,积极进行宣传活动的创新。基于宣传创新的概念,分别对新时期广电传媒、报刊传媒和新媒体的宣传创新以及宣传创新人才的培养进行了分析,认为不论是传统媒体还是新媒体,媒体从业者都要根据时代的变化,把握主旋律,尊重事物的发展规律,在"创新"上做足文章,才能把传媒宣传提升到一个新的层次。

With the development of technology, fresh media emerges. Both traditional and fresh media should conform to trend of the times, follow the laws of market, tap potentialities, and blaze new ideas in propagating activities so as to win support of audience and strengthen competitive power. An analysis of the present mass communications indicates that mass media may be promoted to a higher level by grasping the top melody of the times, adhering to law of the development of things, and cultivating creativity in both traditional and new mass communications.