江苏毛绒玩具出口现状及其发展策略分析

Analysis on the Present Export Situation and Developmental Policy of Jiangsu′s Plush Toys

江苏是我国乃至全球毛绒玩具生产的主要省份,其产品行销全球160多个国家和地区;但是受欧美环保及安全标准升级、中国玩具召回事件、反倾销审查、人民币持续升值、原材料价格上涨、出口退税率降低等因素的影响,毛绒玩具出口企业如履薄冰。文章提出,要在国际市场中走稳,必须要发展自主产品,打造江苏毛绒玩具自有品牌;同时提升产品科技含量,提升中国玩具产业的核心竞争力,加快实现产业升级和转型。

Jiangsu is the main province for producing plush toys in China and world at large. Its products share the markets of more than 160 countries and regions across the world. However, affected by the factors such as the upgraded standard of environmental pro- tection and safety in Europe and America, the events of recalling China＇s toys, the censor of anti-dumping, the continuing appreciation of RMB, the rising price of raw materials and the reducing rate of export rebates, the enterprises which export plush toys are skating on thin ice. To keep our steady steps in international market, we should develop our independent products and build our own brands for Jiangsu＇s plush toys. Meanwhile, we should make efforts to improve science and technology content of our products, to rise the core competitive power of China＇s toy industry, to speed up the realization of industry upgrading and transformation.