基于消费心理学的广告策划研究

Advertising Planning Based on Consumer Psychology

市场经济被人们称为"眼球经济",越来越多的企业认识到广告能否抓住消费者的眼球和心智是判断一个广告是否成功的第一标准,它直接影响了企业品牌形象的塑造和产品的销售表现。因此,对于消费心理学的研究便成为企业广告策划中必不可少的一个环节。

The market today is also called ＂eyeball economy＂, therefore, more and more businesses take it as a criterion of success that advertising attracts consumers＇ eyeball and meets their psychology demand. Advertising directly influences the image of a business and the marketing result, so it is a necessary part to study consumer psychology when advertising is planned.