德国化妆品和盥洗用品市场

Market of Germany's cosmetics & toiletries industry

德国摇摇欲坠的经济已经深深影响到德国的化妆品和盥洗用品行业。据预测,一系列灾难性的损失将会使2009年成为黯淡的一年。虽经过严格的整合和改组方案,德国的化妆品和盥洗用品公司仍处在苦苦挣扎之中。最近的一项消费者行为研究发现,德国女性人均每年在高档化妆品,诸如香水、面部护肤品和化妆品之类产品的花费为540欧元。介绍了德国护发品、护肤品、彩妆品、男性美容品、浴用品和女性香水的市场概况,并对德国的折扣店、药店及百货店的情况进行了介绍。

Germany＇s shaky economy has impacted sharply on the country＇s cosmetics and toiletries industry, with a series of disastrous losses and analysts forecasting a bleak year ahead. Although the Germany＇s cosmetics and toiletry companies have been following a strict consolidation and restructuring programme, they are continuing to struggle. A recent consumer behaviour study has found women also spend an average of 540 a year on higher priced cosmetics like fragrance, facial skin care and make -up. Germany＇s hair care, skin care, colour cosmetics, male grooming, bath and shower and women＇ s fragrance were introduced. Meanwhile, Germany＇s discounters, drug stores and department store were also related.