关于国家传媒发展战略的反思

Reflection on the Chinese Media Development Strategies

我国制定的传媒"走出去"战略是构建我国传媒国际影响力的重要决策,但通过提高传媒的国外覆盖率而形成国际影响力的思路,与我国的国情、国力不甚相符,是一种成本高、效率低的做法。如果能适当放开外媒在我国国内的业务限制,借外媒之力实现我们走出去的目标,可能会有事半功倍的效果。

To enter other nations is an important decision - making for our efficient to make international influence by improving media coverage in match with China＇s national conditions and access other nations by their media, there strength may be a If we can reduce some multiplier effect. media international influence, but it is inforeign countries. Such a strategy is not restrictions of foreign media in China, and