论景区游览费的减免和定价方法的简化

On the Reduction of Expenses at Scenic Areas and Simplification of Price-fixing Method

目前在我国国内旅游者消费总成本中,游览费所占比例过高。本文通过对游客消费能力与实际消费的比较以及对游览报价中的成本分析,指出游览费过高的矛盾根源在于收费中存有不合理成分。由此提出旅游业销售的核心产品是服务而并非旅游资源的观点和减免游览费的主张,希望以此改变我国旅游业将游览费作为旅游创收支柱的局面。

Currently, among the overall cost of tourists ＇ consumption, expenses at scenic areas account for too high proportion. The paper, after analyzing the comparison of tourists＇ consuming ability with their actual consumption as well as the quoted cost, points out that too high expenses are rooted in the unreasonable factors of charges. Therefore, the author raises the proposition that the key product the tourism industry sells is service rather than tourism resources and sightseeing expenses should be reduced. It is hoped that we must change the naive situation that only sightseeing expense is regarded as the profit-generating pillar in our tourism industry.