居民对旅游重大事件感知态度与期望的实证研究——以上海世博会为例

A Study on Local Residents Perceiving Attitudes and Expectation About Tourist Mage-event——A Study Case of 2010 Shanghai World Expo

当地居民作为旅游重大事件举办的重要参与者和潜在旅游者,其对旅游重大事件的感知态度与期望,对旅游重大事件的成功举办起着至关重要的作用。以2010年上海世博会为例,以居民对旅游重大事件的感知态度与期望为研究对象,深入挖掘居民对旅游重大事件可能影响的感知态度与期望的关系,进行旅游重大事件的居民感知态度与期望的实证研究。

Local residents are major participants in and potential tourists for mega-events. Their perceptions of and attitudes towards mega-events are extremely significant to the success of the latter. Taking Shanghai World Expo,which is due in 2010 as a case and residents as its major research objective, the paper, tries to make in-depth research on the possible correlations between residents ＂perceptions and attitudes, and endeavors to make in-field research on residents ＂perceptions and attitudes. This paper studies empirically through questionnaires on Shanghai residents ＂perceptions on and attitudes toward the Shanghai World Expo, and verifies the assumptions made through theoretical reviews.