上海市会展物流业的发展现状及其对策研究

A Study on Current Status of Exhibition Logistics Indnstry in Shanghai and Countermeasures to the Development of Shanghai′s Exhibition Logistic Industry

对上海市会展物流业的发展现状进行梳理,从行业发展规模、应用层次和服务流程三个层面对上海会展物流业进行剖析。在分析现状的基础上,从本土会展物流企业竞争力、会展物流运作模式和人才培养三个方面归纳上海物流会展业存在的问题,并进行动因分析。从会展物流企业、行业协会、政府等角度提出对策建议,从而为上海市形成辐射全国、连接世界的现代会展物流产业,促进上海现代服务业发展和上海世博会的成功举行奠定基础。

By analyzing current status of the exhibition logistics industry of Shanghai in three aspects. the scale, application level and service procedures, the paper summaries current problems with the competitiveness of local exhibition logistics companies, operation models of exhibition logistics, and talent training in the field, probes into the various causes of these problems and provides several countermeas- ures from the perspective of firms in fields, industry associations and government. The paper will help form a modern exhibition logistics industry in Shanghai, which is linked not only to the other parts of China but to the world, and thus ensure the development of Shanghai modern service industry and the success of Shanghai Expo.