儒家消费伦理思想与体育消费伦理

Confucian consumptive ethics and sport consumptive ethics

儒家消费伦理思想是中国传统消费伦理的主流,对建构现代条件下的新型消费伦理具有一定的借鉴意义。体育消费不仅是经济现象,还存在着一定的伦理意蕴。以儒家消费伦理思想作为切入点,用现代的视野对其进行诠释,并分析当代体育消费中存在的伦理失落与道德困境,选择性地借鉴儒家有益的消费伦理思想来构建当代的体育消费伦理,对遏制体育消费异化现象和升华人的精神道德有着积极的价值,也为体育消费研究提供一个新的视角。

The Confucian consumptive ethics is the mainstream of the traditional consumptive ethics in China, which is referential to the new consumptive ethics in the modern society. Sport consumption is not only an ethical economic phenomenon. In this paper, the loss of ethics and morality in sport consumption is analyzed and the idea that advantages of Confucian consumptive ethics should be utilized to construct modern sport consumptive ethics is proposed. It is hoped that a new perspective of stopping sport consumption alienation and the sublimating of the human morality can be advocated.