论打造河北省企业品牌的几个切入点——依靠资源优势 打造特色品牌

Discussion on the Breakthrough Point of Hebei Enterprise Brand——Depending on Resources to make Characteristic Brand

河北省在实施"品牌兴企"、"品牌兴省"的发展战略中应认识、利用、整合好自己的资源,打造自主特色品牌。具体做法是:借助县域资源优势,打造本土化的品牌农业,提升农产品的竞争力;借助燕赵文化资源,打造"本土文化"品牌,打造品牌旅游业,激活"老字号"的竞争力,以实现地区经济的快速发展。

Hebei province should understand, utilize and integrate its own resources and create its own particular brand in the development strategy of implementing brand company and brand thriving. The specific methods are to create local brand agriculture and improve the competetiveness of agricultral products with the help of favorable resources in the country, to create local cultural brand and name brand tourism, stimulate the competetiveness of old name brand to realize the rapid development of local economy by making good use of Yanzhao cultural resources.