从“一元店”看小额保险的经营管理

The Operation Management for Small Amount Insurance in "One-Yuan Shop"

虽然"一元店"与小额保险是两种不同的构件,但它们在各个层面上都有相似的地方其目标客户同是低收入人群。小额保险本身不是一种高深的东西,本质上也是一种价格相对低廉的保险产品。在我国仍处于试点阶段的小额保险可以从"一元店"全球迅猛发展的经历中,在经营管理的产品设计、成本控制和客户服务等方面获得一些启示。

Although ＂one yuan stores＂ and the small sum insurance are two different components, they have the similarities at all levels. People with low income are target customers. Small sum insurance itself is not a profound thing, its nature is a kind of relatively cheap insurance products. It is still in the pilot phase in our country and ＂one yuan stores＂ develop rapidly in the whole world. It is sure that we can learn something from the success of ＂one yuan stores＂ in the design of the products, cost control and customer service.