创建全媒体工作平台,实现媒体生产方式变革

Create an All-media Production Management Platform to Change the Production Pattern of Media Products

基于新媒体历史学派理论中"媒介科技是生产力"观点,结合非摩擦经济学的原理,分析新媒体技术和现代生产组织管理模式对媒体产品的生产方式的影响,得出结论:媒体产品生产方式必然从工艺专业化向对象专业化变革。具体分析创建全媒体生产管理平台的各生产要素的关系、软件的功能、再造流程的设计理念和一系列生产方法。对长期以来存在的各种书写、印刷、摄像、录音等专业分工和独立技术装备的传统提出挑战,为整合全媒体实现高效生产变革指明了一条创新之路。

According to the historical school of new media theory （Technological Determinism）, media technology is productivity. Based on this view and combined with the principle of non-frictional economics, this paper analyzed the influences of media technology and modern production organization pattern on production pattern of media products. The production of media products is bound to switch from process focused to production focused. Besides, this paper also analyzed the relations among all factors including functions of the software, design conception of process reengineering and a series of production methods that create an all-media production management platform in a specific way. Challenging the long-existing tradition of specialization division and independent equipment utilization of writing, printing, photographing and recording, this paper brings up an innovative way to integrate all media and enhance media production efficiency.