全球经济危机对我国传媒产业的影响与应对

Strategies for China's Media Industry against Global Economic Crisis

在金融风暴冲击下,我国传媒业面临着严峻挑战。尽管经济环境不断恶化,但是我国经济基本面尚好,世界经济危机对中国经济稳定与健康的直接影响有限,传媒产业作为国家重点扶持的战略性产业,有着巨大的增长空间,在经济危机背景下,也蕴藏着历史性发展机遇。关键在于沉着应对,抓住机遇,化解危机,实现产业自身的良性发展。

The media industry in China is facing the serious challenge from the global financial storm. Yet the fundamental economic elements in China are still in fairly good condition even though the economic environment is worsening. The direct impact from the global economic crisis to the stability and health of China＇ s economy is rather limited, while the media industry, as a strategic industry strongly supported by the government, still has great possibility of its growth, and the unprecedented opportunity of its development as well even under the background of the economic crisis. The key point is facing the problem with composure, grasping the opportunity, solve the crisis, and thus achieve the benign development of the industry.